A ketchup.Was the number 57 mostly decided because of its beauty in comparison to 56 and 58 or was it because of its meaning (or lack of it). Was it the result of a survey or were they just succesfull with 57 at some point and then decided to go on and not take risks.
How does number 13 taste? Is it ketchup after all?
Posts
1 comment:
About the myterious 57 i found following:
Heinz 57 is a shortened, popular form of the "57 Varieties" slogan of Pittsburgh's Heinz Company. In its early days, the company wanted to advertise the great number of choices of canned and bottled foods it offered for sale. Although the company had more than 60 products in 1892, the number 57 was chosen because the numbers "5" and "7" held special significance to Heinz. The number "5" was Henry John Heinz's lucky number and the number "7" was his wife's lucky number. The company now has more than 1,100 products.
Although the company does not often use the slogan on its products today, the number 57 remains pervasive in its corporate culture and is known worldwide (although younger generations are markedly less familiar with it). In the United States and Britain, the number 57 is still printed on the packaging of various Heinz products.
The slogan is printed on Heinz pickle pins that are distributed by the millions.
Heinz 57 is also the name of one variety of Heinz steak sauce.
Post a Comment